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CASE STUDY FIX MY LIFE INSURANCE


Fix My Life Insurance offers the consumer life insurance quotes from a number of providers. Essentially the consumer fills in a short form and they are then contacted by an experienced advisor who will try to find the best life insurance quote to meet their needs.

The Fix My Life Insurance affiliate program is a consistent high performer and delivers some great leads for our clients and some great payouts for our affiliates.

As with all our sites our affiliate marketing team are always data crunching and analysing site statistics.

It became clear from the statistical analysis driven by our Account Director that over 55% of site traffic was coming from a mobile device. Although the site worked on a mobile phone we worked closely with the client to improve the mobile offering to help increase the conversion rate.

Through creating a “mobile action plan” we were able to put in the improvements to help make the site more mobile friendly. As such this has led to an improvement in top end numbers for both our affiliates and clients. Furthermore the consumer is also benefiting from a much slicker experience.

This is just another example of The Affiliate People being pro-active and trying to improve the bottom line for our clients and affiliates. If you want to find out more about working with us then please contact us.


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